Travel Industry Expert Witness

Anderson has acted as an expert witness (consulting and testifying) in several cases focused on aspects of demand generation and management within hospitality. These cases have involved software vendors, platforms, search engines, hotels and airlines with Anderson’s unique expertise providing pivotal insight.  Anderson has almost 3 decades of expertise in travel and hospitality demand creation and management.  This expertise originated with an analytical focus on service pricing and then over time expanded to encompass all aspects of demand creation and management as consumers moved online to research and book travel, becoming increasingly reliant on platforms, search and digital marketing.